Mesa Labs, a well-known and established name in the industry was looking to revamp a tired, undeveloped, and lackluster trade show program that brought little results to the company. Mesa Labs had rebranded and needed to update their trade show and marketing materials

Surefire had an untapped opportunity to better utilize their trade show participation to increase brand awareness and increase market share. The device was known in the industry but underutilized and trade shows fell on upper management to handle. 

Eberl had their 20x20 custom exhibit designed and built through their marketing agency. At the last hour of the build and getting ready to ship it out to debut at its first show, Eberl realized they needed help after finding out their design agency was not equipped to provide logistical or show site services and the exhibit was shipping in one week.

This case study is from Particle Measuring Systems a global manufacturing company with more than 450 employees and over 35 distributors located in Boulder, Colorado. Sales was being held accountable to generate sales from tradeshow participation or the show would get cut due to year over year trends bringing in low or no results. This case study will show the actual measured data from the results collected.