SERVICES

The Opportunity to Exhibit with Purpose

Surefire had an untapped opportunity to better utilize their trade show participation to increase brand awareness and increase market share.  The device was known in the industry but underutilized and trade shows fell on upper management to handle. 

Surefire required professional and specific models to be included in the exhibiting plan and booth design to better demonstrate their medical device, engage more physicians, and show the company’s thought leadership.

Why Surefire Medical Chose Harrod Consulting

The marketing director was looking for a smaller exhibit partner and someone who could support a 2-person team. Additionally, she wanted an exhibit company that was a better fit for a small medical start up rather than a large local exhibit house. I met the Chief Operations Manager at a women’s networking event and was able to secure a meeting. My experience in the industry, the ability to make quick decisions, respond timely, as well as my team of resources created a perfect fit for her to hire Harrod Consulting.

How Harrod Consulting Responded

I wanted to begin with a solid foundation to provide the best support needed so I started with understanding the company’s goals and objectives for tradeshow marketing, what was working and not working in the current plan along with a thorough assessment and evaluation of the current inventory.  

We designed professional working models to create hands-on demonstrations of the device for an effective visitor experiences. We were part of and implemented newly created show briefs, plan of actions, and collaborated with the sales team to ensure everyone was on board.

The program continued to grow with the addition of active demonstrations, special events, and experiential activities. Harrod Consulting was able to implement and facilitate all activities-from in-booth podcast, live device demonstrations, and 2-minute knowledge challenge games - to Meet the Speaker receptions and private whiskey tastings.

The Results

Once I started working with Surefire I was able to quickly implement time and money saving procedures with pre and pro active planning.  By adding in-booth live demonstrations, experiential activities and outside events, the booth was able to attract the desired target audience. The marketing director was able to be in many places at the same time with my help. The sales team had improved interactions with the physician visitor. The new program gave the team a sense of pride representing the company, and they were proud to be an integral part of the success. 

Surefire began receiving numerous compliments about the entire booth experience from attendees and internal staff members.  Everyone involved agreed that the trade show plan proved to highlight and increase the brand and in turn increase market share.